Though INNOVATION has been one of the corner stones of NEW IDEAS, INC.’s success; INNOVATION alone is not enough for today’s emerging markets for a variety of reasons. We are faced today with a changing market.
Because of the changes that are occurring, opportunities are grasped by thinking in different ways. For NEW IDEAS, INC. to continue to be a leader and an INNOVATOR we have to recognize and adjust to all the changes that are taking place. Managing the “steady as we go” just will not cut it anymore.
Today, because of the advancements in TECHNOLOGY, to be a leader in a given market we must recognize that we live, breathe and operate in an ecosystem and develop a new approach to INNOVATION that accounts for the ecosystem.
AN ECOSYSTEM IS A COMMUNITY OF LIVING ORGANISMS IN CONJUNCTION WITH NONLIVING COMPONENTS within a given ENVIRONMENT (THINGS LIKE AIR, WATER AND MINERAL SOIL), INTERACTING AS A SYSTEM. ALTHOUGH DEFINITIONS OF ECOSYSTEM MANAGEMENT ABOUND, THERE IS A COMMON SET OF PRINCIPLES WHICH UNDERLIE THESE DEFINITIONS.
A FUNDAMENTAL PRINCIPLE IS THE LONG-TERM SUSTAINABILITY OF THE PRODUCTION OF GOODS AND SERVICES BY and for THE ECOSYSTEM;
"INTERGENERATIONAL SUSTAINABILITY IS A PRECONDITION FOR MANAGEMENT, NOT AN AFTERTHOUGHT". IT ALSO REQUIRES CLEAR GOALS WITH RESPECT TO FUTURE TRAJECTORIES AND BEHAVIORS OF THE SYSTEM BEING MANAGED.
OTHER IMPORTANT PRINCIPLES INCLUDE AN UNDERSTANDING OF THE ROLE OF HUMANS AS COMPONENTS OF THE ECOSYSTEMS
NEW IDEAS, INC. going forward recognizes the ecosystem effect and is actively searching for and implementing ways to incorporate this into its process of INNOVATING THINKING.
Today there is a growing realization that including ecosystems creates the need for a new mindset that taps into different and diverse relationships, partnerships, alliances and collaborations. The increasing value of participating in ecosystems allows for large and small organizations to create, scale and serve markets in ways previously unimaginable. The ability to interact and co-create in increasingly sophisticated and novel ways opens up new opportunities. These ecosystems form a bond of shared interest, of recognition and purpose which quickly becomes the new ‘commons’ with respect to INNOVATION.
SO THE CHALLENGE FOR NEW IDEAS, INC TO THINK DIFFERENTLY.
Thinking ecosystems means going beyond the normal scope of looking for new business opportunities. NEW IDEAS, INC, is open to exploring the unimaginable of the past and transform this past ‘norm’ into the practice of the future.
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